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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Starbucks Discussion - Group Case 2 - Group 1

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Q Discussion Topic 2 Describe some of the uncontrollable elements that Starbucks has encountered during its global expansion. Discussion Topic 4 Specifically in Japan, describe the challenges Starbucks has faced and some of the strategies implemented or considered as presented in the written case Discussion Topic 6 Based on the video case, describe how Starbucks CSR activities are decided and undertaken.

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Starbucks is an American brand and the nation is known to be one of the most influential and financially strong one. Therefore, as compared to America, the national income and living standards of several nations differ massively. Due to this, the main issue that Starbucks confronts while penetrating new markets is determining the profit making strategies and effectual business approaches. For example, when Starbucks penetrated India, which is an emerging market it could not make that such profit in the year reason behind the pricing of its products.as compared to the living standards or affordability of majority of the Indians the prices were high.